Posted by Rita Monceaux

NGP VAN, the leading technology provider to thousands of Democratic and progressive campaigns and organizations, introduces the new Social Organizing tool. The tool allows supporters to log into your website with their Facebook account, and match their Facebook and other friends to the voter file in the VAN. Then, the campaign can create target universes and get supporters to make the right persuasion, fundraising, and other asks of the right friends, using tools like a virtual phone bank, email, and social sharing. It leverages the power of your supporters' social networks and other relationships, as people are more likely to respond to their friends