August 2, 2010 12:00:41 PM EDT
Super! Lets hope we can make a difference. Every conservative on the November ballot counts.
August 2, 2010 12:53:34 PM EDT
*pouts* I wanna click on it!!!!!
August 2, 2010 1:03:39 PM EDT
No, don't click on it!!! It'll cost US $.63 cents!!! Just admire it from afar!!
August 2, 2010 1:41:24 PM EDT
The ads are targeted to the district cindy. As it's a pay per click, or pay per imprint ad, having it show up elsewhere would just be a waste of resources. I deal with these all the time, and if you aren't carefully focused it will cost big bucks with little or no benefit. LOL the screen shot Jonathan posted will be about the closest you get. :)
August 2, 2010 1:56:38 PM EDT
Looks good Jon. The low clickthru % is probably more a help than a problem. Gets the short message and name out with more impressions before the budget goes dry. I'm surprised at the cpc. I gave up running this type of add on google because the bids were getting outragious. If nearly every click wasn't a conversion it's a loser for small companies.
August 2, 2010 2:00:10 PM EDT
As a side note I also gave up many of the old time consumeing search engine optimizations on web sites. Google will just sell your key words anyway so you will never make it to the top.
August 2, 2010 2:46:15 PM EDT
Cindy, I wish I could see the ad running too! But I can't even see it! Only voters in the 3rd district of Kansas can see it!! Which as Chris points out is awesome because it means the money is being spent as efficiently as possible.
And Chris... the .043 click-through rate is actually pretty high! I'm actually surprised it's this high.
I've run a LOT of political ads on Facebook and I generally have a good idea what's a good click-through rate based on the comparison to other ads.
Most ads I've seen have gotten about a .02x% rate so this is actually about double that!
BUT, you're absolutely right! I was actually hoping for a LOW click-through because that would mean we'd get a lot more ad impressions for the money.
For those of you who don't do this everyday - an ad impression is just every time the ad shows up on a page.
Since it's only running for people who live in the third district of Kansas - I figure it like this... EVERY TIME the ad shows up - someone sees her name and/or or picture. With the tens of thousands of impressions we'll get today and tomorrow, a lot of these people when they walk into the voting booth and see her name will think this:
"OH YEAH... I KNOW HER!" or "AH RIGHT... I'VE SEEN HER NAME BEFORE." And it's this name recognition that is a long-established rule in politics that really helps candidates win. Name recognition is a top priority.
Oh and by the way... the number of impressions now is 52,000!!
August 2, 2010 3:28:36 PM EDT
Hmm Jon.. maybe you should do a conservative email service...... Just a thought.
August 2, 2010 5:07:46 PM EDT
The .43 click thru rate seemed low to me because I'm used to Google. You know the place that's probably 50% fraud due to webmasters clicking on their own links, or worse yet bots that do it for them. That's not an issue on Facebook unless they want to start ripping off their advertisers. I don't think they need to do that. YET.
August 3, 2010 11:21:41 AM EDT
Well, the higher the cost per click goes the lower it seems, I have to say!! Yesterday the cost per click was $70, today so far it's $1.15!!
Last year I was paying from $.13 - $.23 CENTS per click on facebook!
August 3, 2010 12:06:55 PM EDT
Yup, because of the search engine advertising issues I have described above the social media advertising platform has exploded. Ahhhh the good old demand driven market at work. The search engine model of having millions of publishers posting ppc ads on their web property is wide open to non verifiable "click fraud". Facebooks model of having all adds appear on their own domain adds the controle there used to be when webmasters actually went out and sold ad space to customers who in turn could verify their incoming traffic from that domain. I publish google ads like crazy. Cold day in hell I would ever pay for an ad there. At least with FB you know what your getting.
August 3, 2010 3:49:59 PM EDT
Chris, we should talk sometime! I didn't know you were so into this. Seriously... let's talk.
August 3, 2010 5:23:11 PM EDT
By all means. I left you a message with contact.
August 3, 2010 7:39:23 PM EDT
Alright you guys, the FreedomTorch AD for Patricia Lightner has finished running - and it was seen 287,599 times!
In 25 minutes the polls in Kansas will close and we'll watch as the results come in!! FINGERS CROSSED!!!